Meet the Money Mailer Executive Team
At Money Mailer, we’re your partners in success. As a franchisee, you’ll work closely with our experienced leadership team from day one. From initial onboarding and training to ongoing marketing, operations, and production support, our team is here to help you launch, grow, and scale your business with confidence. Backed by proven systems and a national brand, you’ll have the guidance and tools you need to build a thriving local marketing business, with the freedom and flexibility of franchise ownership.
Tom Baber
Chief Executive Officer (CEO)
Tom Baber is the Chief Executive Officer of Money Mailer, bringing over 25 years of hands-on franchise and local marketing experience to the role. Tom began his journey with the brand as a top-performing multi-unit franchisee, consistently ranking among the nation’s leading operators. In 2020, following Money Mailer’s acquisition by Local Marketing Solutions Group, Tom was appointed CEO to lead the company into its next phase of growth. Under his leadership, Money Mailer has expanded its multi-channel advertising solutions, integrating print, digital, mobile, and data-driven tools—to better support local businesses across the country.
A long-time advocate for franchisee success, Tom brings deep operational insight, a franchisee-first mindset, and a strategic vision for scalable local marketing. In addition to his role at Money Mailer, he has served as a board member of the International Franchise Association and continues to be an active voice in shaping the future of franchise leadership. Tom is passionate about helping franchisees thrive while delivering measurable results for local businesses, providing the support, tools, and innovation needed to grow in today’s competitive market.
Michael A. “Mike” Hiskett
SVP, National Accounts & Marketing Analytics
Mike Hiskett is a seasoned leader with over two decades of experience driving performance at the intersection of direct mail, digital media, and analytics. He currently serves as Senior Vice President of National Accounts & Marketing Analytics at Money Mailer. Prior to that, Mike held the role of Senior Vice President of Company Operations at MMFC from August 2010, a position he assumed at the outset of his 13-year tenure. Based in Rancho Santa Margarita, California, Mike has been instrumental in transforming Money Mailer’s operational and analytical capabilities.
Mike’s track record includes guiding the company through a period of exceptional growth implementing media attribution strategies and programmatic digital campaigns that fueled a 118% increase in national revenue over five years. He also spearheaded integration of mobile technology into Money Mailer’s app to enhance user experience, elevate campaign performance, and deliver measurable ROI for advertisers. Mike previously held regional leadership roles at ADVO, managing multi-million‑dollar direct mail operations and building high-performing sales teams across major markets. He holds a Bachelor of Science in Mathematics Education from the University of Tulsa, and brings deep expertise in analytics, digital innovation, and client-focused marketing execution.
Steve Sojka
VP of Franchising & Marketing
Steve Sojka serves as Vice President of Franchising & Marketing at Money Mailer, where he oversees national franchise development and brand strategy. With a career spanning over three decades, Steve brings a unique perspective shaped by experience at every level of the organization, from franchise owner to corporate executive. Since joining the corporate team in 2018, he has held a range of leadership roles, including Regional Sales Manager, Corporate Sales Manager, Vice President of Marketing, and Vice President of Franchising. In his current role, he plays a critical part in supporting franchise growth, mentoring owners, and aligning marketing efforts across local and national platforms. His deep understanding of the franchise model and commitment to franchisee success have made him an invaluable resource to the network.
Steve’s connection to Money Mailer began as a small business advertiser in the mid-1980s, when a single campaign helped his landscaping business double in size within a year. Inspired by that success, he became a Money Mailer franchise owner in 1989, operating in Ventura County, California for over 28 years. During that time, he served on the National Franchise Advisory Council (FAC) and as Chairman of the National Marketing Committee, helping shape the direction of the brand from within the system. Now based in Cypress, California, Steve continues to advocate for franchisee growth and brand excellence, driven by his firsthand understanding of the impact Money Mailer can have on local businesses.
Nick Howard
VP of Corporate Revenue
Nick Howard serves as Vice President of Corporate Revenue at Money Mailer where he leads national revenue strategy, corporate sales performance, and strategic growth initiatives. Since joining the company in 2023 as Head of Regional Corporate Sales, Nick has been instrumental in expanding Money Mailer’s market presence and scaling sales operations. He was promoted to his current role in February 2025, bringing over a decade of experience in business development, sales leadership, and entrepreneurial strategy.
Prior to joining Money Mailer, Nick founded and operated X-It Strategy Business LLC, a Mesa-based consulting firm that helped small and mid-sized businesses improve profitability and scale effectively. His entrepreneurial background gives him a client-first mindset and a deep understanding of revenue generation and strategic execution. Based in Mesa, Arizona, Nick continues to apply his diverse expertise to drive growth and innovation across Money Mailer’s corporate sales channels.
Jason Belskus
VP of Information Technology
Jason Belskus, serves as Vice President of Information Technology at Money Mailer, a role he assumed in March 2020 after a steady progression through leadership positions, including Director of IT (2018–2020) and IT Manager (2017–2018). Since joining the company in 2011 as a Senior Software Developer, Jason has built a strong foundation in software engineering, systems architecture, and digital innovation. As part of Money Mailer’s executive leadership team, he guides the company’s vision for technology and innovation overseeing cloud migration, multi-platform application development, zero-trust cybersecurity, data analytics, and IT integration across corporate and franchise operations.
With over 25 years of experience, Jason offers deep expertise from roles outside Money Mailer, including engineering and leadership positions at King County (WA), AcctVantage ERP, and the U.S. Department of Defense. His technical credentials are matched by project leadership credentials, holding both PMBOK-based project management and Scrum certifications. Jason earned a B.S. in Surveying Engineering from California State University, Fresno, and continues to drive strategic technology initiatives that align with corporate growth and deliver measurable value for both internal stakeholders and Money Mailer franchisees.
Cindy Moser
Director of Production
Cindy Moser, serves as Director of Production at Money Mailer, where she has led national production operations since October 2020. With nearly three decades of experience in graphic design, print solutions, and production management, Cindy plays a vital role in ensuring quality and efficiency across Money Mailer’s direct mail campaigns. She oversees every stage of the production lifecycle, managing schedules, vendor coordination, and quality control to deliver high-impact marketing materials that help franchisees connect with local consumers. Known for her sharp eye for detail and ability to manage complex workflows, Cindy helps bridge creative execution and operational precision.
In addition to her role at Money Mailer, Cindy brings entrepreneurial experience as the long-time owner of XMS Designs, a design and marketing company she has operated since 1996. Cindy’s unique ability to balance creative thinking with operational execution makes her a trusted leader within Money Mailer’s national marketing infrastructure.