Frequently asked questions about owning a Money Mailer franchise
If you’re considering owning a Money Mailer franchise, you undoubtedly have a lot of questions. We’ve tried to answer as many of those as possible on our other pages in as much detail as possible, but if you want to skim the basics, please see our FAQs below.
What is Money Mailer?
Money Mailer is a thriving direct mail marketing company that helps grow local businesses by putting a premium product into the hands of affluent consumers in their area. Our franchisees spread the word about businesses in their community via a tangible and a surprisingly effective medium.
Is direct mail really viable in today’s world?
Direct mail was used in 57% of marketing campaigns in 2016, according to Inc. magazine, a 7% rise over the previous year. More and more companies are scaling back on all-digital advertising to re-incorporate traditional media in their campaigns. Why? The response rates tell the story: Direct mail typically results in a 5.1% response rate, according to the Direct Marketing Association, while digital campaigns average less than 1%.
What makes Money Mailer unique?
There are other direct mail marketing firms, but Money Mailer is the only one that has been around for over 35 years, targeting local businesses that want to be noticed by affluent consumers. Households earning more than $100,000 a year are twice as likely to use coupons as households earning less than $35,000 a year, according to NCH Marketing Services. Money Mailer helps neighborhood businesses focus on consumers who are more likely to use coupons to purchase their goods and services.
How much can I make?
Our annual Franchise Disclosure Document (FDD) includes an Item 19 that compiles the earnings reported by franchisees over the previous 12 months who have completed at least 16 mailings. It does not constitute a guarantee of earnings, but the average amount will give you an idea of how franchisees have performed in years past. Qualified candidates will receive a free copy of our latest FDD.
Who qualifies to be a candidate?
You must be able to pay our $59,900 franchise fee up front, and you must have a net worth of at least $200,000 to purchase a Money Mailer franchise.
What are my startup costs?
You may be able to start a Money Mailer for under $100,000. According to Item 7 from our 2017 Franchise Disclosure Document (FDD), our initial investment ranges from $65,210 to $77,000. That includes our $59,900 franchise fee. If you have recent advertising sales experience, your franchisee fee will be $49,900.
How do you define territories?
Each one of our zones comprises about 10,000 households, and franchisees can purchase groups of zones for their territory. Some have as few as four, others 16 or more. Each zone can be viewed as one envelope with one group of inserts mailed to 10,000 homes.
One of the advantages of our business model is cross-selling. If one franchisee sells a mailing in another franchisee’s zone or territory, the receiving franchisee will get a percentage of the sale. It’s a system that allows you to own a local business with low overhead, but sell regionally and nationally at the same time..
Who makes a good franchisee?
Our franchisees come from all walks of life, but one thing they have in common is a passion for what they do.
Sales experience is helpful, but a drive to succeed and a willingness to learn are even more important.
Our corporate team is here to help you succeed every way we can. If you’re thinking of owning a Money Mailer, franchise reviews can be an important way to gauge the company culture and whether our business model can help you achieve your professional goals. We encourage you to explore our franchisee reviews as part of your research.
How do clients feel about Money Mailer?
Money Mailer is a little different from other direct mail marketing firms in that we target local businesses and help them reach affluent clientele. We target a demographic that earns more than the median household income.
Restaurants in particular tend to make up a large part of our envelopes, sometimes as much as 40%. Whether they’re a specialty service, a coffeehouse or a tire shop, Money Mailer’s clients love being able to tell their communities where they are and what they offer. Our professionally designed coupons make it easy for merchants to measure their response rates, too.